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While TV time continues to decline, time spent on social media is steadily growing with Americans now spending an average of 5:30 hours a week on social platforms and the rest of the world quickly catching up. Video is driving this growth and companies like Facebook or Snaptchat are strenuously promoting video tools such as live streaming ...
The growing demand for UHD OTT streamed content is disrupting broadcasting and mobile business models. Mobile and social video are driving online content consumption growth with OTT viewership expected to exceed traditional viewing by 2020. According to Cisco VNI, 78% of the world’s mobile data traffic will be video by 2021.
Virtual Reality has the potential to fully transform viewers’ experience but real mass adoption is subject to providing life-like quality content which poses many infrastructure challenges. The Cisco Visual Networking Index for Mobile predicts that Virtual Reality traffic will increase at a 60% compound annual growth rate thru to 2021.